MA’s market opportunity consulting services rely on the strong business research and consulting fundamentals of its umbrella organization, IBI, which specializes in, among other things, primary market intelligence based consulting services.
Our market opportunity consulting services are tailored to suit any budget. From basic market analysis and opportunity identification to full scale market entry consultancy involving in-depth segmentation and entry strategy development, AMA has worked with brands big and small and therefore able to tailor the findings to individual client needs.
"AMA has worked with brands big and small and therefore able to tailor the findings to individual client needs"
A particular specialty of AMA has also been working with international brands that are already in Asia but has had mixed results, and therefore wish to re-evaluate their market presence to work out a turnaround strategy. AMA has helped such clients overcome their challenges through working closely with the client’s senior management and ensuring that we provide practical insights to aid their decision-making. Such insights are derived from a robust base of intelligence from primary sources (competitors, industry experts, value chain partners etc.) in any given Asian market supported by exhaustive secondary research.