Partnership Engagement & Activation
- Partnership scoping, search and identification
- Profiling and evaluation
- Partner engagement and facilitation
- Partnership activation
- Partner management
P
artnerships are essential for success in Asia. Be they distribution partnerships, logistics partnerships, branding partnerships or retail partnerships. For premium brands, and boutique businesses with a market development budget seeking to build their brand in Asia, AMA offers the entire portfolio of partner engagement and activation services. This involves not just an in-depth evaluation and due diligence of potential value chain partners, be it importers or franchisees or retailers, but also logistics partners responsible for product shipment, packaging and labeling from country of origin till passing of customs and delivery to warehouses and retail outlets.
"For premium brands, and boutique businesses with a market development budget seeking to build their brand in Asia"
AMA helps the client through all stages of shortlisting and vetting of potential partners, and then facilitates subsequent engagement through meetings to evaluate suitability and contract negotiations until the deal is closed. This approach applies to branding and marketing communication partners the client chooses to work with as well since localization of marketing communications is a critical success factor too. Ultimately AMA is here to help any international brand succeed in Asia through strong partnerships.
And in cases where the client is not in a position to appoint a market manager or manage the local partnerships, AMA has resources and capabilities to take on the partner management role on a retainer basis until such time that the client is ready to set it up its representative office or subsidiary in a given Asian geography.
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